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現(xiàn)代公關(guān)禮儀公開(kāi)課
導(dǎo)語(yǔ):公關(guān)禮儀顧名思義是指公關(guān)人員在公關(guān)活動(dòng)中應(yīng)遵循的禮儀要求,并不包括其他場(chǎng)合的禮儀。但是,公關(guān)禮儀與其他交際禮儀也有相通之處,只不過(guò)目的、對(duì)象有所不同罷了。以下是小編整理現(xiàn)代公關(guān)禮儀公開(kāi)課的資料,歡迎閱讀參考。
一、語(yǔ)言類(lèi)禮儀:可分為語(yǔ)音類(lèi)、口語(yǔ)類(lèi)和書(shū)面類(lèi)三種禮儀形式。
語(yǔ)音類(lèi):是通過(guò)不同的語(yǔ)音來(lái)表示禮儀的意思, 即通過(guò)聲音的高低、音色、語(yǔ)速、聲調(diào)等來(lái)暗示不同的意義。首先聲音表達(dá)要讓人感到真實(shí)、樸實(shí)、自然;其次音量要控制得當(dāng),需輕柔時(shí)勿高昂,需低沉?xí)r勿喧嘩;再次音調(diào)要注意抑揚(yáng)頓挫、和諧有致。
口頭類(lèi):通過(guò)口頭語(yǔ)言的方式表達(dá)的各種禮儀,即以談話的方式表示禮節(jié)。表達(dá)要注意時(shí)間原則、地點(diǎn)原則、對(duì)象原則。
書(shū)面類(lèi):是通過(guò)書(shū)面語(yǔ)的方式表達(dá)的禮儀,用于非面對(duì)面人際交往時(shí)所運(yùn)用的。通過(guò)感謝信、賀電、函電、唁電、請(qǐng)柬、祝辭等書(shū)信形式來(lái)傳情達(dá)意。其二大特點(diǎn):一是禮節(jié)性;二是規(guī)范性。
二、身體語(yǔ)言類(lèi):分為表情語(yǔ)言和動(dòng)作語(yǔ)言。
表情語(yǔ)言類(lèi):通過(guò)人的臉部各種各樣的表情來(lái)傳遞的禮儀,人的臉部是人世間最豐富多情的一道風(fēng)景線,包括眼、眉、嘴、鼻、顏面肌肉的各種變化以及整個(gè)頭部的'姿勢(shì)等。比如人的眼睛是人的表情語(yǔ)言中語(yǔ)匯最豐富的,“眼語(yǔ)”是像靈魂的一面鏡子,通過(guò)其可以觀察到對(duì)方是否喜歡你、支持你。所謂深沉的注視表示崇敬,橫眉冷眼指仇敵,眉來(lái)眼去指情人暗送秋波。
動(dòng)作語(yǔ)言類(lèi):通過(guò)人的各種身體的動(dòng)作傳達(dá)禮儀。人的身體動(dòng)作非常多,有手語(yǔ)、肩語(yǔ)、腿語(yǔ)、腰語(yǔ)、足語(yǔ)等。其中手語(yǔ)是語(yǔ)義中最豐富的動(dòng)作語(yǔ)言,如用大拇指表示贊揚(yáng)、了不起;伸出小拇指表示鄙視;在人背后指點(diǎn)表示不禮貌;拇指朝上表示好,朝下表示壞;向上同時(shí)伸出中指和食指成“v”字, 表示勝利();用拇指和食指圈成“o”形表示ok。
三、飾物語(yǔ)言類(lèi):通過(guò)服飾、物品等語(yǔ)言符號(hào)表達(dá)一定的思想和情感意義的禮儀行為。一種是由服裝、飾物化妝美容等代表的禮儀,一種是通過(guò)各種物品代表的禮儀。
首先,服飾和物品昭示著社會(huì)風(fēng)尚。其次,服飾和物品是一種情感的象征。再次,服飾和物品是一種美的演繹。
四、灑晏類(lèi)禮儀:通過(guò)設(shè)宴酒吃飯表示對(duì)客人的尊重和歡迎的一種禮節(jié),古今中外,以酒宴款待親朋好友已成為慣例。一則,通過(guò)美味佳肴表達(dá)對(duì)朋友親人的深情厚意。二則通過(guò)宴席上種種禮儀行為表示對(duì)客人的尊重禮貌,以求此后友好的發(fā)展互相的關(guān)系。
延伸閱讀:
英文版
1. Language etiquette: it can be divided into three forms: phonetic, oral and written.
Phonetic class: the meaning of etiquette is expressed through different phonetics, namely, the sound level, tone, speed and tone of voice. The first voice is to make people feel real, simple and natural. Second, the volume should be controlled properly. Don't make noise when you need to gently. Again, note the cadence and harmony.
Oral class: the various manners expressed through the oral language, which means the etiquette of talking. The expression should pay attention to the principle of time, place principle and object principle.
Written: a written form of etiquette that is used in non-face-to-face interpersonal communication. To convey your feelings through letters of thanks, congratulations, letters, messages, invitations, greetings, etc. The second characteristic: first, courtesy; The second is normative.
2. Body language: expression language and action language.
Facial expression language class: through out all kinds of expressions to pass the etiquette, the person's face is in the world the most abundant amorous a scenery line, including eyes, eyebrows, mouth, nose, all sorts of change of facial muscles and the entire head posture, etc. For example, the person's eyes are the most abundant words in the person's expression language. "eye language" is a mirror of the soul, which can be seen through it to see if the other person likes you and supports you. A deep stare is a sign of reverence, and a cross-brow is a sign of an enemy that is flirting with the eyes of a lover.
3Action language: communication etiquette through the movements of various bodies. Human body movements are very many, have sign language, shoulder language, leg language, waist language, foot language and so on. Among them, sign language is the most abundant action language in the semantics, such as praise with the thumb, great; Hold out your little thumb to show contempt; It's not polite to give directions behind people; Thumbs up, good, bad; The middle finger and forefinger are "v", indicating victory (); Circle the "o" shape with your thumb and forefinger to indicate ok.
Three, the decorations language category: expresses certain thought and the emotional meaning of the etiquette behavior through the language symbol such as dress, article. One is the etiquette that is represented by clothes, decorations, cosmetics, etc. One is the etiquette that is represented by various objects.
First, clothes and objects show social fashion. Secondly, clothing and objects are a symbol of affection. Again, clothing and objects are a kind of beauty deduction.
4 the etiquette of the ceremony: to show respect and welcome to guests by dining and drinking, which has become a common practice in China and abroad. For one thing, express your affectionate kindness to your friends and relatives through delicacies. The second is to show respect and courtesy to the guests through all manner of manners in the banquet, so as to develop friendly relations with each other thereafter.
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